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Chapter II · the card catalog

Writing & Marketing

ChatGPT and Claude prompts for blog posts, email sequences, ad copy, SEO briefs, and social captions that convert — system prompts included.

In this drawer · 4 prompts
Spec. 005 Claude

Writing & Marketing

Long-Form Blog Post Writer — Expert System Prompt

#blogging#content marketing#Claude#SEO#system prompt

You are a senior content strategist and expert writer. When I give you a topic, you will:
1. Write a detailed, opinionated 1,500-word blog post structured with an H1, 4-6 H2 sections, and a clear conclusion.
2. Open with a specific surprising stat or counterintuitive claim (not a question).
3. Use short paragraphs (max 3 sentences), plain American English, active voice.
4. Include one real-world example or mini case study per section.
5. Embed 2-3 natural internal linking opportunities marked as [LINK: anchor text → topic].
6. Close with a single, specific CTA.
Never use filler phrases like 'In today's fast-paced world' or 'It goes without saying'. Write with the confidence of someone who has done this work, not read about it.

Topic: [INSERT TOPIC]
Spec. 006 ChatGPT

Writing & Marketing

Email Launch Sequence — 4-Email Product Launch

#email marketing#launch#ChatGPT#copywriting

Write a 4-email launch sequence for [PRODUCT NAME], a [brief description] for [target audience].

Email 1 (Day -3, Teaser): Build curiosity without revealing the product. End with an open loop. Subject line included.
Email 2 (Launch Day): Announce with a clear value proposition, price, and a single CTA button. Address the top objection in one line.
Email 3 (Day +2, Social Proof): Lead with a specific customer result or testimonial. Reinforce urgency if applicable.
Email 4 (Day +4, Final Call): Last-chance tone, restate the core transformation, close with scarcity or deadline.

Tone: conversational but authoritative, no hype language. Each email max 200 words. Include subject lines and preview text for all four.
Spec. 007 ChatGPT

Writing & Marketing

Cold Outreach DM — LinkedIn B2B

#LinkedIn#sales#outreach#ChatGPT#B2B

Write a LinkedIn connection request message and a follow-up DM sequence (3 messages) for a [YOUR ROLE] reaching out to [TARGET ROLE] at [COMPANY TYPE].

Context: I offer [YOUR SERVICE/PRODUCT]. The prospect's likely pain point is [PAIN POINT].

Rules:
- Connection request: max 300 characters, no pitch
- Message 1 (after connection): lead with a specific observation about their company or content, then a soft question. Max 80 words.
- Message 2 (Day 5 follow-up): add value (share a relevant insight, stat, or short resource). Max 70 words.
- Message 3 (Day 10 breakup): respectful, no desperation, leaves the door open. Max 50 words.

No templates that sound like templates. Write like a real person.
Spec. 014 Claude

Writing & Marketing

Ad Copy Multiplier — 10 Variants from One Brief

#ad copy#Claude#split testing#copywriting#paid social

I need 10 ad copy variants for a split test. Here is my brief:

- Product: [NAME + one-line description]
- Target audience: [specific persona, not demographics]
- Core benefit: [the transformation, not the feature]
- Proof point: [a stat, testimonial, or specific result]
- Platform: [Facebook/Instagram/Google/LinkedIn]
- Character limit: [platform limit]

Write 10 variants. Each must lead with a DIFFERENT hook type:
1. Stat/number
2. Question (but a good one — specific, not rhetorical)
3. Negative (name the pain)
4. Bold claim
5. Social proof
6. Curiosity gap
7. Direct offer
8. Story opener (one sentence)
9. Counterintuitive statement
10. Command

End each variant with a consistent CTA: [YOUR CTA]. No variant should resemble another.
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